Experts introduce how to graft coffee tree buds to visitors. Source: Pham Hoai Nguyen Anh

Buon Ma Thuot coffee is also imbued with the cultural and culinary identity of ethnic minorities. This is an agricultural product connected to the culture of the indigenous people, creating diversity, being interesting in community activities, being the lyrics that echo in many songs, sobbing many tourists when coming to Buon Ma Thuot tourism to experience.

A year has 12 months, with a life cycle of over 30 years old, coffee trees exist with the memories of many generations of Buon Ma Thuot people's families, as a heritage gift of the previous generation passed on to the next generation to maintain the coffee business. Therefore, coffee trees have a deep community, reflected in the transmission of coffee tree care for many years.

Unique coffee experience tour at the factory

Coming to Buon Ma Thuot, in addition to enjoying coffee, visitors should spend time learning more about coffee, from the time it is in the garden to the time it becomes a delicious drink, as well as the unique cultural stories associated with coffee. A new destination in the coffee journey in Dak Lak is the coffee experience at the factory of a young business - Anh Coffee One Member Co., Ltd., at the address of Tan An Industrial Cluster, Tan An Ward, Buon Ma Thuot City, Dak Lak Province (about 7km from the intersection of 6 centers).

Japanese tourists enjoy coffee in Buon Ma Thuot, Dak Lak. Source: Pham Hoai Nguyen Anh

With Anh Coffee's new initiative, coffee enthusiasts will have a complete and authentic experience. The first part is to visit the meticulous and elaborate processing methods of people who are passionate about coffee, from the pre-roasting coffee classification, advanced modern roasting machine system, and fermentation packaging in the factory. The second part is to experience coffee drinks according to personalized preferences. The third part is to experience the typical coffee lines produced at the factory and shopping.

It is not difficult for visitors to feel the wholehearted and dedicated efforts of the coffee makers. Anh Coffee's team said that they feel happy because each visitor feels themselves with comfortable emotions, and is happy with all their senses when hearing, smelling, looking, touching, and tasting coffee at the company's factory.

With an industrial scale, the experience of coffee production and processing at the factory brings many impressions and emotions to tourists about the famous drink: Buon Ma Thuot coffee. With dedication, with all the appreciation for coffee beans, Anh Coffee has succeeded with a non-commercial coffee experience model, visitors will be able to enjoy and experience coffee for free, no admission fee, no charge for drinks, only bring the value of coffee experience to visitors.

Delegations from Europe experience coffee tours. Source: Pham Hoai Nguyen Anh

Coffee Flavor Travel

At Anh Coffee, a new direction aimed at coffee consumers is to personalize the taste according to each customer's coffee preferences, apply technology factors, and successfully digitally transform the production stage, and advise customers to meet the needs of consumers. Customers will see many coffee flavors such as bitter, fragrant, bold, sour, and sweet,... come from different ways of processing and care.

The special feature of coffee that makes tourists irresistible is the typical fermentation flavor only available at Anh Coffee coffee factory. Visitors can explore the world of rich and diverse coffee flavors; thereby creating an impression of the taste of Buon Ma Thuot coffee.

With the coffee blossom season in March, visitors will feel the vast thousands of fragrant coffee flower gardens, the natural scenery is interspersed with the green of coffee trees, the red of basalt soil. In the coffee harvest and post-harvest processing season from October to December, visitors will witness the hustle and bustle of the community at the coffee garden, the bustle of the crop and the exciting working atmosphere at the processing area.

Mr. Pham Hoai Nguyen Anh - founder of Anh Coffee shared: "For many years, the coffee garden has only been a small stop in the travel journey, the tour guide takes guests to visit at a brief level, taking photos and sightseeing is the main thing. Due to the lack of experience and accompanying services, the revenue from tourism is not high. We have built specialized coffee tours, so that guests can experience the culture and customs of local coffee production, from the time the plant begins to grow to become an attractive drink."

Dak Lak is a locality that has had many activities to encourage the introduction of coffee specialties to tourists, and in the coming time, it will continue to promote seasonal coffee experience activities in each stage of tree care such as the coffee blossom season, self-care for coffee plants, etc check-in at the coffee area... Typical tourism products associated with coffee trees will continue to be promoted in the coming time./.